Thissen Consulting launches 360° Relationship Marketing Training
We have launched a new training package focused on an innovative model to improve the way companies use networking and relationship-building to optimise the potential of their team’s combined networks.
Our two-day training course enhances companies’ ability to use networking and relationship-building to optimise the potential of their team’s combined networks and leads. Developed specifically for businesses that rely on personal relationships to generate new business or secure contracts, it goes beyond networking and pitching skills in isolation, offering a model by which personal networks can be integrated into team behaviour and insight-driven marketing.
The 360° Relationship Marketing training is not just for marketers. Rather, it was developed for businesses that rely on client relationships, and that are characterised by long lead times and formal pitching/tendering processes.
First successfully developed for the architecture, engineering and construction sectors in 2019, it is also ideally suited (but not not limited) to…
● PR, marcomms and media agencies
● Legal firms
● Creative and design studios/agencies
● Accountancy, wealth management, banking and financial services
● Publishing and media owners
● Travel, hospitality and events service providers; MICE
● (Tech) scale-ups
The training has been delivered to both senior teams and to multidisciplinary teams at all levels within companies. But, it is equally relevant to less experienced staff such as new business development teams in rapidly growing scale-ups. It can be delivered as stand-alone group training or in combination with a package of relevant one-to-one development/mentoring sessions for identified key team members.
The 360° Relationship Marketing training is aimed at companies in which numerous employees can help generate new business.
A timely response to change
We have observed a sea change since COVID. Circumstances that were once more concerns for SMEs in the architecture and design sectors are increasingly normative in other sectors and even bigger agencies.
One notable trend is that, post-COVID, once things began to recover, many key clients remain cautious and want to progress on a project-by-project basis rather than committing to retainers with long notice periods or year-long budgets.
In real terms, this means agencies, particularly those that relied heavily on retainers, are now having to generate the equivalent business from more clients. In conversations with senior managers, one key need they currently identify is the need to empower all staff to contribute to generating new business.
